Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 4

Business Plan - Essay Example The products will be the same from the farm, but I will be selling them as my own brand name. Proposition In today’s world, organic food has been touted as the best option as either genetically modified food or food grown under green house conditions are not nutritious comparatively. Food from organic farming is gaining prominence from consumers despite the price compared with food from these conventional sources. There are many reasons that support any business with a special focus on environmental sustainability, therefore, the current success in my franchise business. My plan is to build a brand that delivers the same promise to a wider clientele at with a vision to cover the whole country in five years and foreign markets starting from European Union. The market is growing tremendously with consumers who are able to afford, ever increasing. Clients visiting my shops have been more than willing to pay a premium for the vegetables, fruits, and animal products. The reasons wh y they are buying are many including health and safety benefits as they are highly nutritious when delivered when fresh. To the environment, organic farming conserves it by preserving the natural state of soil, no erosion and restoring where they are depleted. Water bodies are conserved as there are no harmful affluent substances from the farms besides not cutting down trees along rivers and trees under agroforestry to create a sustainable environment. The most important reason for growth in sales in organic food is the economies of scale in forming cooperative farming as more farms join the cooperative able to produce en mass. This result in reduced production costs eventually passed on to consumers through reduced prices. The franchise business I have been operating has been able to gain more customers as they place more orders. I have been able to buy a pick up that I have been using to deliver to customer residences regularly from the fee earned from Riverford Farm. There is a g reat opportunity to serve more customers with the right capacity and repackaging vegetables for delivery to a wider market network. The current stalls have been overstretched as they serve only a small clientele limited by the number of stocking of pre-ordered supplies and delivery. There is a great opportunity to expand beyond the current limitations by placing my own orders which I am able to service. In order not to be limited by the supplies from the farm I am planning to contact more farmers who are able to supply from other regions as I cover a wider geographical location as I expand in future. I will design and print my own delivery box and provide a wider variety of choices. Parts of my target clients are hotels which a have unique variety mix in vegetables, fruits and animal products. The box content can be changed to suit specific needs for each target client by having only fruits boxes, vegetables and animal products. Hotels and institutions may not fall in the kind of cl ient characteristic served by the current boxes but rather require each unique product in large quantities. I will be able to supply directly to Yorkshire Farmers Market to business people operating stalls. Marketing mix To succeed in my plan, I need a proper marketing mix that is able to deliver the promise of value to my business and to the target customers. I should be able to attract and retain